Social tools are re-shaping the organisation

It is logical to think that social tools might benefit an organisation. After all, they should improve collaboration and communication. But it’s one thing to believe it might be the case, and quite another to have evidence, so it’s good to read a report from McKinsey setting out a clear case that social tools are

Positioning brands in the collaborative economy

We have written before about the rise of the collaborative economy and the importance of reputation. Unlike traditional economies, with their buying and selling of goods and services, this new economy is all about the sharing of experiences. And that means personalised and unique experiences. Those committed to collaborative consumption would rather stay at a stranger’s